Great article! To be fair, I was also researching this topic, and yes, I totally agree with you on this topic. I was traveling from Auckland to Canada last Sunday and had to attend a meeting while wearing brown leather jacket over a coat because of how cold Canada can get. and the question regarding the topic came up. I didn't have an answer that time, but now after reading your article, that meeting came to my mind, and I realized the importance of this topic.