In the middle of the decade we are talking about, Shrek meme mainstay thanks to websites like 4chan and Tumblr, where fans focused on fun characters and amazing scenes from the film, such as the line, "What are you doing in my swamp?" Shrek's reputation among internet memes was reinforced by the 2014 video, "Shrek is love, Shrek is life." For Shrek to continue to be a legendary figure in memes and online culture, the meme eventually became much more perverse and meta-ironic, transforming into a meme subculture for YouTube, Twitter, Instagram, and anything else related to the internet and memes. https://shrekmeme.com/