When you compare RCS to MMS from a customer-experience perspective, the real advantage isn’t just richer visuals but the ability to structure a message as a guided interaction. After reviewing the technical breakdown on https://flowium.com/blog/rcs-vs-mms/, it’s clear that RCS behaves more like an in-message micro-experience, letting brands add CTAs, carousels, and confirmations directly into the thread. MMS still works for static media, but it doesn’t support real-time engagement or analytics, which limits how effectively you can optimize campaigns. For teams focused on conversation-driven journeys, the shift to RCS is a logical evolution rather than a trend.